In recent years, the search engine optimization (SEO) landscape has changed at a rapid pace. Some of the major changes in the SEO industry in 2018 and beyond include: Google’s update to its algorithm, which gave websites with high-quality content and technical expertise a massive boost; social media networks created as alternatives to Google like Twitter and Facebook, which have also attracted a lot of organic traffic; increased competition among websites, which forced many sites to become more user-friendly and accessible. To stay competitive in this changing online space, website owners need to implement new and innovative SEO strategies that will help their sites rank higher in search results and attract more visitors from Google. In this blog post, we’ll discuss some of the key trends you need to keep an eye on for effective SEO in the coming years.
Google Will Reward User-Friendly Websites
In 2018, the Google algorithm rewarded websites that are easy to navigate, user-friendly, and more mobile-friendly. These have become the new SEO metrics for Google, as they are crucial for a good user experience. As we all know by now, mobile-friendly is not a metric that will automatically improve your SEO. However, it can help your site rank a little bit higher in search results if you have an iPhone-optimized page. In fact, Google has found that sites that are mobile-ready get an 11% boost in their overall search results. Apart from being easy to use and navigate on mobile devices, the other factors Google is looking for are high-quality content, no duplicate content, and a strong website architecture.
Google Will Give More Weight to Content
In recent years, we have seen a significant shift in the SEO landscape as more and more SEO experts claimed that content is king. This led to many sites choosing to focus solely on content creation, while ignoring other SEO factors like technical expertise and backlinks. In 2018, we expect the SEO landscape to change again as the focus shifts to technical content and the importance of keyword research is finally recognized. As per Google’s latest algorithm update, the search engine is now giving more weight to content. This means that sites with high-quality content will be ranked better in the search results. This is great news for website owners as it will help them rank higher in Google.
Google Will Be Key For SEO Success
Google is one of the most popular search engines in the world with more than two-thirds of the internet’s traffic passing through it every month. With such massive traffic and a large share of online users, it’s no wonder Google dominates the SEO landscape. Apart from being one of the top engines for finding new pages, it is also used as a ranking factor by most search engines like Yahoo and Bing. As a result, it plays a crucial role in the success of an SEO campaign. The good news is that the SEO landscape is expected to remain relatively stable in the coming years, compared to the ever-changing landscape of 2018. This means that you can continue to rely on Google as your main source of traffic and a key factor in your success.
Web Developers Will Become More Important For SEO
For the last few years, many SEO experts and marketers have claimed that you shouldn’t focus too much on technical aspects like building a great website. Instead, they say, you should focus on creating high-quality content. These experts believe that technical factors like website architecture, design, and coding affect your SERPs, but not as much as content does. In 2018, we believe there is a chance for these experts to change their minds as their wrong assumptions could be proven wrong again in the coming years. With Google’s algorithm update that rewards easy-to-use websites, and the increased importance of content, technical aspects will again become a key factor in SEO. This means that you will have to hire a good SEO expert to make your site rank better in Google and earn more traffic.
RankBrain Will Be An Important New Factor In SEO
So far, we have discussed the changes in the SEO landscape that took place in 2018. Now, we will discuss one more important change that took place in 2017 – the launch of RankBrain, a new algorithm developed by Google to help it rank pages more accurately. RankBrain is an artificial intelligence that uses machine learning to help Google understand the meaning, topic, and content of the pages. With this change, the algorithm has become smarter, and it is now using various factors like keyword research, contextual information, and user experience to help it rank pages more accurately. RankBrain is not a major factor in the SERPs, but it helps Google understand the content and topic of the pages better. This helps Google rank pages better and also helps it understand the content better.
Bottom line
SEO is one of the most important online marketing strategies for any business. No matter how great your content is or how much you care about your users, without a solid SEO strategy in place, you will struggle to find new customers. In 2018, you will have to focus on user experience, mobile-friendliness, and high-quality content if you want to rank higher in Google and grow your business. These are some of the key SEO trends you need to keep an eye out for.
