Social media and technology have grown together in a symbiotic relationship. While we’re probably all aware of the benefits of using social media as a form of cyber-stalking, it’s also become something of an essential marketing tool. Being able to easily connect with your audience is a great way of getting your product, service, or idea out there, but you need to know how to do that in the right way. The best way to avoid being ‘me first’ on social media is by incorporating some tech tricks into your marketing plan. These tips will help you choose an app or site that will both look good and function smoothly while taking care to avoid any negative user reviews or user-generated content.
Use the correct platform for your brand.
Some brands are better able to express themselves through a platform like Facebook than others. There are few things as frustrating as having a great product and then seeing it stripped of its brand name and logo by an ad agency. To avoid this in your work, make sure you’re using the right platform for the job. If you’re creating content for a specific niche, you might want to check out our best Facebook and Instagram marketing strategies. Otherwise, take a look at these platforms’ main benefits and disadvantages and make sure you’re aware of the pros and cons of using each one for your brand.
Don’t be afraid to ask for feedback.
Customers are the best source of feedback, and it’s important to consider that feedback when developing your product or service. While you may not want to change your product shortly, it’s important to know what your customers want and need, and then deliver on that. That’s where asking for feedback comes into play. While we’re used to getting “like” or “favorite” buttons on social media posts, it’s also become a regular practice to seek out negative reviews and ratings to see what problems your product or service is causing other people. You can even do this in person if you’re in a position to influence consumer reviews on the platforms where you advertise. Instead of just asking for a “thumbs up” or a “thumbs down,” try to get your product’s negative rating reflected in the review to show other people what you think of the product.
Be mindful of your audience.
Asking your target audience to rate or review your product or service is a great way to get their feedback on what they like and don’t like about it. You can then use that information to refine future product design to ensure it performs well in the real world. Unfortunately, not everyone you ask will be able to give you useful feedback. Some people are afraid to give you negative reviews out of respect for your brand or product. This is understandable, but it can also backfire and make you appear unresponsive to customer concerns. In those cases, you’re missing out on valuable feedback and might end up developing a bad image with your customers. It’s best to get that feedback however you can while retaining respect for your customers’ privacy.
Take a step back and make sure you’re measuring everything.
Asking customers to rate or review your product or service on social media is generally a really quick and easy way to get bad data. We all know that people like to give positive ratings and reviews, but what you might not realize is just how much data you’re taking in when someone clicks that “like” or “dislike” button. One study found that people would give you a 5-star rating even if you took the product away from them. That’s because they care about how your product makes them feel, not just how it looks on the page. That’s great, but how do you get accurate and reliable feedback? It’s easy to get it the wrong way around. You need to be able to accurately measure everything from start to finish when researching how your product works or what features are most important to your customers. This includes asking your customers questions directly to get genuine feedback, taking into account their answers, and using that information to inform your product development process.
darkest insider: don’t share that which you don’t know
A lot of times, when you ask customers to rate or review your product or service, you don’t even know if they’ll do it. When you don’t know if someone is going to “like” or “repay” your post, you have a much harder time gaining trust. That’s why you need to use these “darkest insider” practices when you need to get honest reviews or ratings from your target audience. When you know for a fact that a customer will not like or respond to your post, you can release it with a “darkest insider” in mind. This will help you get unbiased reviews and ratings without having to worry about the likes or reposts.
Don’t share that which you don’t know.
We’re all guilty of it, but don’t share what you don’t know you shouldn’t. You never know who is reading your posts or looking for the answers to their questions. That’s why you need to exercise extreme caution when sharing content that you don’t know you should. While it’s important to share what you’ve created or learned that’s new and helpful, you also need to be aware of what is “out there” and what isn’t. Duplicate content and links are two signs that you don’t know what you’re doing. You could also accidentally give your page or website a bad rating or review. As soon as you realize that you’ve gone too far, take it back, delete the post and then try again with a different link. The same goes for negative comments on social media or reviews that you don’t want to share.
Bottom line
Now that you know what to watch out for when it comes to social media, you can get started using these tricks to ensure you’re getting the most out of each post and each platform. Social media isn’t just for connecting with your audience, it can also be a great way to market your product, service or idea. By using the right social media strategy, you can create engaging content that gets you views, likes and comments, as well as reviews and ratings that show your product or service in the best possible light.
